Ever Since the boom in Hip hop clothing in the early 2000's the fashion of hip hop and urban clothing came to the fore front in a major way. From there a Urban Street fashion movement grew to what it is now, an industry in itself. However with this boom came compremise and a lack of representation of Real Hip Hop. Missing the BBoying Turntablism and Graffiti. Also with economical change in recent times there has been a cut back on the looseness and the heavyweight fabrics originally used and so lost its practicality. Sketch has watched a decline in the sizing and fitting that made the clothing what it was Urban. Sketch had a desire to create something that kept those original values and instead of graphic designs, with supposed Graffiti t-shirts a tailored to look like what might be Urban street fashion, to use purely real Aerosol art in each and every product. Giving it the "Licks". That energy and pure essence of what makes Hip Hop in every element so special.

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